Cookie policy

What are cookies and why do we use them? 

Cookies are small text files that the Ascenti website places onto your computer. 

Cookies are used to help us improve your experience when visiting our website and enables us to 

  • Tailor our website to your personal needs and enhance your web experience. 
  • Remember notifications that you have been shown, so that you are not shown them again. 
  • Make improvements and updates to our website.
  • To allow third parties to display advertising and to track its effectiveness. 
  • Remember some of your choices.
  • Provide us with anonymised analytical information about how people use our website. 

Consent

By navigating away from the home page of our website and continuing to use the website, you are consenting to our use of the cookies described in this policy. 
If you consent but wish to change your preference, you can block the use of cookies at any time by activating the settings in your web browser. Please visit www.allaboutcookies.co.uk where you can find out more information.

The control is yours

You could choose not to use our website however another option is you can control whether you are happy to accept cookies through your browser settings. We must advise however that if you do not wish to accept cookies, you may not get access to all the features of our website.

You can find out more about managing your cookies by accessing the ‘help’ button on your browser by visiting http://www/allaboutcookies.org 

Types of cookies we use

Functionality Cookies 

These enable Ascenti to provide you with a more personalised experience. They help use to remember data such as your language preference. This information is anonymous and cannot track your browsing activity on another website. 

Style 

By using the accessibility options on our website to change your colour/font a cookie will be stored on your computer to remember your choices. This cookie will be stored for 30 days before being deleted.

Ascenti cookie opt-in

This remembers that you have clicked the ‘accept cookies’ button so that the banner will no longer display until the cookie has expired . This will be retained for 5 years. 

Performance cookies

These collect information about how you use our website so we can improve it for you in the future. For example, they collect information on what pages you visit most often and any error messages you may get. The information collected by these cookies is anonymous. They do not collect any information that can identify you.

Third party cookies & remarketing

You may have observed that sometimes, after visiting a website, you see increased numbers of adverts from the site you have visited. Why is this? Well, the website you visited has placed a cookie on your web browser. Using that cookie, the website owner will be able to show you an advert on third party websites that they think you might be interested in. 

Ascenti uses Google Analytics and Facebook Pixel.

Google Analytics

We use Google Analytics to show relevant adverts to users who have previously used our site, as they browse other websites. This enables us to tailor our marketing to better suit your needs and only display ads which are relevant to you. For more information see: https://www.google.com/policies/technologies/types/

Google may keep this data for up to two years, but will remove part of your IP address after 9 months and the cookie information after 18 months. 

Data collected will be used in accordance with our own privacy policy and Google’s privacy policy. The collected data remains anonymous and Ascenti cannot see the personal data of any individual user. https://myaccount.google.com/intro/privacy#ads 

Google opt-out
You can refuse the use of cookies by downloading and installing Google Analytics opt-out browser add-on.

https://tools.google.com/dlpage/gaoptout?hl=en

Hotjar

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.
 
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link. 

Facebook Pixel

To monitor how useful our Facebook advertising is to users and enable them to be serviced Facebook adverts that are relevant to you. 
The data collected: which pages you visited, which device you used and what actions you took, will be used in accordance our own privacy policy, as well as Facebook’s privacy policies. For more information see: https://www.facebook.com/policies/cookies

The Facebook pixel only lasts for 60 days. 

The collected data remains anonymous and Ascenti cannot see the personal data of any individual user. However, the collected data is saved and processed by Facebook. Facebook may be able to connect the data with your Facebook account and use the data for their own advertising purposes in accordance with Facebook’s data use Policy found under https://www.facebook.com/about/privacy.

Facebook Op-out

Facebook has control of the information gathered through Facebook Pixel however you can opt out of Facebook’s use of cookies and the pixel through settings on your Facebook account.

Settings>ads> Adsettings

Finally, your use of third party websites and platforms such as Facebook, and the privacy practices for these platforms are governed by separate terms, conditions and policies for which Ascenti is not responsible. You should review Facebook’s/Google’s terms, conditions and policies where you will find more details on how information about you is used on their platform. 

Complete Opt-out

You can choose to opt-out of this advertising permanently by going to; http://www.networkadvertising.org.choices.